Sunday, June 1 - Wednesday, June 4, 2008
Philadelphia, Pennsylvania
Business Development Institute
Monday, June 2, 5:00-6:00pm
Evangelizing, Proselytizing, and Preaching: Strategies for Marketing Yourself and Your Expertise to Others
Rahel Anne Bailie, Chris Hester
Tuesday, June 3, 1:30-2:30pm
Case Study: From Nightclub DJ to Content Management Consultant — Developing a Business Career The Content Wrangler Way
Scott Abel
A look at how Scott Abel moved his career from a dead-end nightclub job to a career as one of the foremost experts in content management and technical communication. Step-by-step progress will be explored. Lessons learned and best practices will be shared.
Tuesday, June 3, 3:00-4:00pm
Stop Wasting Time: Ten Things You Can Do to Make Yourself More Efficient
Most folks complain they don't have enough time to move their careers forward. Most of the time, this is simply not true. There's plenty of time in each day, but we're used to wasting it on time-sucking tasks that provide little or no business value. Learn ten of the biggest time-consuming tasks we perform each day and how to accomplish them more efficiently.
Come explore various ways to market yourself in a Web 2.0 world. In this panel discussion learn ways entrepreneurs and captive employees can market themselves externally (to the greater world) and internally (to their organization) to position themselves as the "go to" folks for domain knowledge in their niche.
Wednesday, June 4, 9:00-10:00am
Developing New Skills: Ten Things You Can Learn to Move Your Career Forward
How can you advance your career from cubicle-dwelling commodity writer to professional content expert? This panel discussion will give you an overview of things you need to learn and understand in order to advance your career. Relying on previous experience, language skills, recommendations from former clients, or Microsoft Office isn't enough. Come learn the resources you will need to make it happen.
Wednesday, June 4, 10:30-11:30am
Strategies for Making the Business Case
Scott P. Abel, Moderator, Rahel Anne Bailie, Butch Pfremmer, Kent Taylor
Join this panel discussion among experts who can assist managers in making business decisions based on metrics.