TechComm Manager

Presented by Saul Carliner


Effectively managing a technical communication group involves a unique set of skills: clearly communicating expectations regarding a job, effectively evaluating performance, developing and communicating a strategic vision for your group, making a business case for proposed projects, and selling the services of your group. Technical Communication Manager helps you develop these skills.

This online course develops these skills through a combination of discovery exercises (which leverage your existing knowledge), formal presentations (which describe the "must knows"), and action planning segments, which give you a chance to consider how you'll apply what you learned back on the job.

Learning Objectives
  • Manage the performance planning and evaluation process, in which you plan for and communicate your expectations regarding specific jobs and evaluate the extent to which workers have achieved them.
  • Motivate your workers.
  • Develop a strategic plan for your group.
  • Prepare a business case for proposed projects.
  • Market services to skeptical internal "customers" (or sponsors).

Session Descriptions

Managing for Effective Performance—Part 1: Writing Job Descriptions, Hiring, and Establishing a Performance Plan

Presented by Saul Carliner

Using interactive exercises, mini case studies, readings (performed between the first and second sessions), and online presentations, learn how to establish clear expectations with workers by first clarifying your own expectations regarding a particular position, conducting an effective job search, and writing an effective performance plan.

Managing for Effective Performance—Part 2: Coaching and Evaluating Performance, and Providing Career Guidance

Presented by Saul Carliner

This session completes the unit on effective performance. Once again, using interactive exercises, mini case studies, readings (performed between class sessions), and online presentations, learn how to provide interim coaching on performance, prepare and present a performance appraisal, and advise workers on career-related issues.

Preparing and Presenting a Strategic Plan

Presented by Saul Carliner

Through an interactive discussion and debriefing based on a case study and readings prepared before class, this session explores the role of a strategic plan in the long-term health of a technical communication group, and explains how to prepare one.

Preparing and Presenting a Business Case: Part 1

Presented by Saul Carliner

After distinguishing a business case from strategic plans and other planning processes, this session describes the four parts of a strategic plan and how to prepare each. Readings about business cases and of a sample business case before class prepares participants for this discussion.

Preparing and Presenting a Business Case: Part 2

Presented by Saul Carliner

Continuing the conversation from the previous session, this session concludes the exploration of how to prepare a business case. In this session, the discussion of the four parts of a business case continues, along with a discussion of return–on–investment, and the debriefing of an assignment in which participants prepare a business case.

Marketing Your Group Internally

Presented by Saul Carliner

After debriefing a pre-class assignment, this session explains the role of marketing for internal technical communication groups, presents some general strategies for marketing, and suggests a number of specific tactics for promoting a technical communication group.

Presenter Biography

Saul Carliner is the e-Learning Fellow, and an associate professor and director of the education doctoral program at Concordia University in Montreal.  His teaching and research focus on the design of materials for workplace communication and learning, the management of groups that produce these materials, and the transfer of research to practice. Also an industry consultant, Carliner provides strategic planning services to organizations like Alltel Wireless, Equitas, Lowe's, Montreal Holocaust Memorial Centre, and several government agencies. Among his publications are the recent Informal Learning Basics, best-selling Training Design Basics, and five articles that have been recognized in the Frank R. Smith Outstanding Article Competition. He is an outgoing board member of the STC Certification Commission, past board member of the Canadian Society for Training and Development, past Research Fellow of the American Society for Training and Development, and a Fellow and past international president of STC.