Information Architecture Bottom Up

Mark Baker, President, Analecta Communications Inc., originally presented 22 July 2015

You can’t fix your findability problems by creating a better index or TOC. People don’t use manuals and help systems the way they used to – from the top down. In fact, they don’t use individual information products at all. Instead, they search as widely as they can and select individual pages returned by the search. The only way to fix your findability problems is to focus on the way users actually navigate content today: from the bottom up. You need to build your information architecture bottom-up.


It's Time to Spruce Up Your Writing!

Sylvia Miller, Sr. Communications Analyst, Elsevier, originally presented 10 June 2015

When you read an ambiguous sentence or one that sounds like the writer was being paid by the word, do you feel like giving the author a piece of your mind? Are you ever embarrassed for a writer who has published a cool, edgy multimedia piece that’s full of problem sentences, misspellings, and word clutter? Come and hear what Albert Einstein, William Zinsser, our own Ginny Redish, and other professionals have said about great writing. Along the way you’ll be entertained by some convoluted sentences that will make you the life of your next party—or at least your tech comm staff meeting!


If They Know It's Help, We've Failed

Ray Gallon, Co-founder, The Transformation Society and Owner, Culturecom, originally presented 11 March 2015

Modern users need to get real work done right away. If they have to negotiate your org chart to get the information they need, you've failed them. In this webinar, presenter Ray Gallon will look at some ways to make information flow seamlessly, applying methods taken from "customer experience" to create "information experience," and look at a few suggestions for breaking down content silos.


If Your Content Could Talk...

Suzanne Mescan, Vasont Systems, originally presented 3 December 2014

If your content could talk, what would it say to you? The reality is that your content is talking to you all the time. If you learn to listen to your content, you will learn how to use it as a distinct advantage. Join this session to learn techniques for using your content to drive positive customer perceptions and boost sales for your organization.


Indexes in Metadata

Cheryl Landes, originally presented 4 December 2013

Often because of interface limitations, search is the only means you have available to allow users to find information. To help generate more relevant results, you can incorporate index entries into metadata. In this webinar, Cheryl Landes will provide an overview of what metadata is and share tips on how to include index entries in metadata.


Interviewing SMEs: Covering the Bases and Hitting Homers

Jennifer Anthony, Carrie Chambers, Frances Gambino, and Barbara Giammona, originally presented 7 November 2013

Truth or urban legend: Will brownies guarantee a Subject Matter Expert’s time? When you do secure a meeting, how can you make the best use of that time? Here are some SME-handling tips from a seasoned, multi-industry, panel of experts to help you cover the bases and hit home runs in your interactions with SMEs.


It Came From the Internet: Social Media Monitoring for Documentation

Rhyne Armstrong, originally presented 31 October 2013

In a first-ever horror-movie-themed webinar, Rhyne Armstrong will discuss how your documentation team can monitor social media and social networking sites to get feedback that you can use. You will also learn how to put on the creepy mask of "The Marketer" and interact with customers out there in the frightening world of the Internet. Not horrifying enough? We'll even talk about how you can put those monsters to work for you to help you improve your products, your department's awareness, and your value to your customers and to your organization.


Indexing for Multiple Outputs

Cheryl Landes, originally presented 15 August 2013

This presentation will focus on how to index content that will be published in more than one type of format from the same source, such as to print, online help, mobile, and eBooks. Although you're applying the same indexing concepts, you must adjust your entries to work in every type of output. How do you do this? Cheryl Landes will guide you through the process with best practices she has developed during more than two decades of indexing technical documentation in a variety of formats.


It’s Not a Shared Drive—It’s SharePoint

David Dick, originally presented 7 August 2013

Does your organization use SharePoint as a content management system, yet people work in silos with little collaboration happening? Do SharePoint sites resemble fancy shared drives? Would you like to drive user acceptance for using SharePoint, but don’t know where to begin? Join David Dick for answers to these questions and more.


Improving the User Experience through Progressive Information Disclosure

Andrea Ames, originally presented 24 July 2013

Do you often feel like there's more to developing technical product content than user guides, reference manuals, and contextual help? Do you sometimes find that your information deliverables are discontinuous or that the content is redundant between them? Would you like to have more impact on your business and the overall user experience of your product through your content? If so, join Andrea Ames as she presents the human factors concept of "progressive disclosure" and applies it to the architecture and design of information.


Is There a Perfect CMS?

Rhyne Armstrong, originally presented 4 April 2013

In this webinar, we will walk through the process of evaluating a CMS, discuss the value of Open Source, and compare several of the most popular and most well-reviewed systems available today.


InDesign for Technical Communicators

Jamie Gillenwater, originally presented 21 March 2013

Learn how to use Adobe InDesign to add media elements to your documents. You will also discover how to create materials for various audiences without recreating each section of information. See how you can publish your information to various channels including mobile apps.