Once Upon a Statistic: How to Tell a Compelling Story When All You Have are Facts

Joe Staples, originally presented 29 May 2013

Storytelling is the buzzword du jour in marketing communications (marcomm). It’s one thing to tell a great story if you have a huge budget, a creative team, and many media in which to work. But what does it mean to tell a story when you’re just writing a marketing slick or a data sheet and all you have are facts, such as “speeds and feeds”? This webinar will examine the tell-a-story directive and explore ways to apply elements of story to our work as marcomm writers.

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Our Processes Are a Mess

Larry Kunz, originally presented 20 March 2013

When projects fail, managers often blame inadequate tools and training. But poor processes often are the root cause—and fixing those processes is the key to success. But that's easier said than done. When the system isn't working, how do you find the broken parts? Even when you've found them, what's the best way to change them?

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