21 Types of Content We Crave

Scott Aughtmon


Can you imagine a top chef trying to create an appealing dish with only one or two ingredients? They might be able to pull something off, but it would not be as desirable as one in which they could use a variety of ingredients. Most technical writers are as limited as a chef with one or two ingredients and they are wondering why no one wants to sample any of the content they are serving. They don’t realize what they’re up against in the battle for attention.

Everyone is busy these days. In fact, they’re busier than ever. They are not sitting around thinking about you and waiting for you to communicate with them. Content isn’t special anymore. Content is a commodity. It’s everywhere. That means you have to find a way to break through the static or else you will never be heard. Your work will all be in vain.

If you want to have any hope of getting through to your audience, then you must expand what you offer on your "content menu.” The only way to do that is by learning the secret of using the “21 Types Of Content We Crave.” Once you understand the types of content that people crave, you will be able to use them to spice up your writing and create content that people will happily consume.

In this webinar, you will learn:

  • The main barrier that is keeping your audience from ever getting your message
  • How to break through that barrier
  • The 21 types of content that everyone craves
  • How to use these 21 types of content to spice up your content, so you can create content that is in engaging, memorable, and influential