Content Strategy: Changing the Face of a City
Rahel Anne Bailie
How did a team of content strategists rework a 60,000-page municipal website to bring it down to a fraction of the size while increasing its effectiveness? The presenter discusses the framework for the project, and the processes and tensions that drove the project to a successful launch.
Learn ways to phase a project to increase the odds for success, understand the content strategy framework and key decision points that affect project outcomes, and learn how to integrate content strategy into a Web redesign project, both instructional and persuasive content. Managers and content practitioners who want to learn about the strategic side of content can learn from the experiences of the presenter and apply that knowledge to their own work.