Modeling Information Experiences: A Recipe for Consistent Architecture
Andrea Ames and Alyson Riley
How do you build consistent, high-quality information architectures over and over again, regardless of differences in context, product, audience, and enterprise? Develop a set of strong, abstract, conceptual models that address all aspects of the information architecture, then consistently and rigorously validate them with real-world data. IBM uses models to develop consistent information architectures across our business and the thousands of products that they produce and support.
The models include (a) the Use Model to describe user and product scenarios, (b) the Content Model to define the building blocks of information, (c) the Access Model to define navigation and wayfinding strategies between content elements, and (d) the overarching Information Model that puts it all together into consistent information deliverables. Join Alyson and Andrea to learn about this approach to abstract modeling, and take away pointers both for developing your own models and for applying the concepts of the IBM examples.