Scenario-Driven Information Architecture

Alyson Riley and Diedre Long


Now more than ever, technical communicators must find ways to recession-proof jobs and careers, use scarce resources strategically, and find new ways to demonstrate business-critical value-add. At the same time, you must maintain your role as end-user advocates by identifying innovative ways to improve the usability of your products and information. The good news is that the tried and true technique of using scenarios to define an information architecture can solve these challenges! Join Alyson Riley and Diedre Longo for this live Web seminar to learn how.

This practical session will teach you about scenarios—how to use scenarios to drive high-value content and eliminate low-value effort.  We'll discuss the details of an effective scenario, how to create or adapt scenarios for your use, how to employ them to develop an information strategy, and techniques to get extra value from scenarios. Come see how scenarios can empower you to make meaningful change in your work environment!

Presenter Biography

Deirdre Longo is a strategic information architect for Enterprise Content Management products at IBM. She has over 20 years' experience in various technical communication roles: writer, project manager, technical editor, and IA. She is a coauthor of Developing Quality Technical Information.

Alyson Riley's mother swears that her first word was actually a complete sentence, and she began her career as an information architect shortly thereafter by developing various organization schemes for her plastic dinosaurs. She now works as a senior information architect and strategist on IBM's corporate strategy team and has over 17 years experience in technical communication. Alyson serves as the corporate lead for IBM's information architecture council, drives IBM's corporate-level efforts to define the next generation of user experiences with technical content, and consults with IBM content teams worldwide to develop effective information strategies.