The Art of the Demo

Robert Rhyne Armstrong


Did you know that the success of your demonstration can be determined in the first minute? This webinar walks you through how to prepare software, your system, and yourself to give the best possible demonstration for your audience. Tell the story the right way!

As technical communicators, we are often asked to demonstrate software to a wide range of audiences. Learn how to equip your audience with the tools they need to properly plan for and carry out an effective demo, and avoid the pitfalls our development counterparts often fall victim to. After this webinar, you’ll know how to prepare for, organize, and deliver a demonstration, including how to take into account audience-based factors in your planning.

Presenter Biography

Robert Rhyne Armstrong is director of documentation at RouteMatch Software. He has 18 years’ experience in the technical communication field, often moving from the core discipline of technical writing to the outlying roles of corporate communication, product marketing, and user experience design. Over the last several years, Robert has consulted on social media and social networking strategies for several organizations and individuals, and often dives head-first into emerging technologies and communication trends. He is a senior member of STC, serving on the Community Affairs Committee and on the leadership council of the Atlanta Chapter. Robert resides in Alpharetta, GA, where he spends most of his time shuttling any of his four kids to soccer, ballet, or gymnastics. He is a rabid soccer fan, a youth athletics coach, and a follower and alumnus of the University of South Carolina.