Holiday Party & Lisa Trager: The Role of the Content Strategist
5:30 pm 7:00 pm - Holiday Cocktails/ Dinner Networking
7:00 pm - 8:30 pm - Presentation
8:30 - 9:00 pm - More cocktails
Content Strategy is a hot topic these days, but what exactly is it? How can we implement an effective content strategy? In this presentation, you will learn what is meant by content strategy and why you need a content strategy. Content is an integral part of all business communications, and we all need a strategy for managing our content throughout the different stages of planning, development and delivery.
You will also learn the roles and skills of a content strategist, as well as a methodology for implementing a content strategy. As organizations are looking for alternative ways to communicate, including social media, wikis, tutorials, mobile and other communication channels, you need to be able to plan for the best delivery of your content.
Following the presentation, Ellen Buttolph and Ghada Captan will discuss what content strategy means for technical communicators, and how you can apply these lessons about content strategy to your daily work.