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David Hailey
I find it odd that Ginny does not recognize that the two meanings of information design she uses

1. information production and
2. information displayed

are verb and noun, and so it would be normal for the same words to be used in the different contexts. But then she is programmer turned information designer and not writer turned information designer. Her entire view of information design (and in fact all of writing in a digital medium) is from the point of view of the programmer.

I suggest that when discussing design of information, she and Nielsen both see only one style of writing -- user-centric, or writing designed to facilitate effective navigation.

User-centric writing is important, but there are two more styles just as important, and with both styles, the point is to get the reader to linger.

With persuasion-centric writing, the point is to keep the reader engaged until he/she becomes persuaded and does whatever the text is pushing them to do. If the reader buys while on that page, the text wins.

With quality-centric writing the effort is to entertain or educate (as opposed to inform) and, again, the point is to get the reader to linger.

This is one of three ideas I believe the information architect needs to consider when managing content on a site.
Friday, 02 November 2012 10:56
 
Christine Fish
It's still relevant. What has been changing and will continue to change are the workflow and processes associated with producing good content. With the adoption of social media technologies both behind and in front of corporate firewalls, we have an opportunity to do better (more thorough and timely) audience and task analysis through direct interaction with external customers and co-authoring with our internal customers. The skills and changes needed to use these new technologies to our benefit and that of all stakeholders include the following:

- an organizational change of mindset at all levels to break down barriers to sharing information in new ways
- a reward structure for cooperative process re-engineering
- commitment to a new infrastructure to support new feedback mechanisms and co-authoring
- employee training to facilitate adoption and innovation
Tuesday, 25 October 2011 10:54