Structured content. XML. Content reuse. Single-sourcing. We've been talking about these techniques, standards and approaches for years. And yet, many organizations still aren't producing semantically-enriched, machine-readable, consistently structured content. But, that's got to change" says Scott Abel, The Content Wrangler. In this 60-minute presentation Scott will explore the many reasons why we must adopt a structured XML, single-source approach to creating, managing and delivering content if we are to succeed in the global, mobile world in which we live. He will also share with the audience some high level results from the 2012 Technical Communication Industry Benchmarking Survey.
ABOUT THE SPEAKER
Scott Abel, aka The Content Wrangler, is an internationally-recognized content management strategist and social networking choreographer whose strengths lie in helping global organizations improve the way they author, maintain, and deliver information. In addition to his popular business blog, TheContentWrangler.com, an online resource for content professionals with an interest in content management, content standards and content technologies, Scott maintains several online communities on Facebook and Linkedin. He writes regularly for trade and industry publications, blogs, and newsletters. He is a popular presenter at content industry events in the US and abroad. He co-produces the Intelligent Content Conference (http://www.intelligentcontentconference.com), February 7-8, 2013 at the Mission Bay Conference Center in San Francisco.
Note: Scott will be bringing some books and give one lucky attendee a free ticket to Intelligent Content, which starts Feb 7 and runs through the 8th. It will be held at Mission Bay Conference Center in San Francisco.