July 16 Mtg: From User Manuals to YouTube: Using Video to Assist Your Users with Michelle Sharron and Dean Atchison from Salesforce.com
Tuesday, 01 July 2014


Are you thinking about adding "how to" videos to your user assistance arsenal, but not sure where to begin? This session walks you through creating your first video, from choosing the right tool to deciding the best way to deliver video to your users. This session also covers how creating videos can help increase the visibility and value of your team within your company and your user community.


Michelle Sharron is a video project manager at salesforce.com and has lead the doc team's video effort for the past two years. She oversees the creation of videos from the 70+ technical writers, helping with script writing, tool use, production, audio capture, and graphics. She also takes care of prioritizing which videos get filmed, uploading to YouTube, analyzing YouTube analytics, and maximizing search engine optimization.  The Salesforce documentation team now has a catalogue of over 90 videos, and these are available from the online help, release notes, product UI, and knowledge base articles.

Dean Atchison is a senior manager of the documentation and user assistance team at Salesforce. He was the team's first video specialist and produced the first how-to videos linked to from the Salesforce product. He now manages a team of writers and video producers.

Note the new location: SF Grove Room at the Hub Bay Area in downtown San Francisco @ 901 Mission St., at Fifth Street (a short walk from the Powell StreetBART/MUNI Station).

To register, go to www.stc-sf.org