Jun 23Web Seminars | http://access.stc.org/imispublic/Core/Events/eventdetails.aspx?iKey=COM062311From : Thursday, 23 June 2011 08:00
Until : Thursday, 23 June 2011 09:00
To Community Leaders:
Please join us as we kick off the 2011-2012 Leaders’ Resource Webinar season STC Leadership Webinar - Communications Liftoff: Rocketing Your Community to the Stars 1:00-2:00 PM EDT (UTC-4) Thursday, 30 June 2011
Please join us as we kick off the 2011-2012 Leaders’ Resource Webinar season
STC Leadership Webinar - Communications Liftoff: Rocketing Your Community to the Stars
1:00-2:00 PM EDT (UTC-4) Thursday, 30 June 2011
Presenter: Ben Woelk (Immediate Past President, STC Rochester Chapter)
Marketing communications are foundational to increasing your community's reach and energizing your fan base. This session will explain how to create a social media-based community marketing plan and show how Rochester leveraged higher ed resources to identify new opportunities and go after new markets.
About the presenter:
Ben Woelk is the Immediate Past President of the STC Rochester Chapter. In his day job, he's Policy and Awareness Analyst in the Information Security Office at the Rochester Institute of Technology. He's developed a leading information security awareness program that includes targeted communications, social media, and a Digital Self Defense training program. He's also responsible for policy development. Ben teaches academic courses in Cyber Self Defense and Effective Technical Communication.
Ben is the co-chair of the Awareness and Training Working Group of the EDUCAUSE HEISC (Higher Education Information Security Council) where he facilitates the creation and sharing of security awareness information across higher education. Ben is a frequent presenter at conferences and has authored many articles on information security awareness. He’s currently sharing his thoughts in his Infosec Communicator blog and may be found on Twitter, @benwoelk.
Registration is required. Please register at: http://access.stc.org/imispublic/Core/Events/eventdetails.aspx?iKey=COM062311 You must be an STC member to attend, and you must log in when prompted. Online registration will close at 11:59 PM EDT (UTC-4) on Tuesday, 28 June 2011.
NOTE: If you already registered for the 6/23 session, you DO NOT need to re-register.
Instructions to access the session will be sent on Wednesday, 29 June 2011. For questions or more information, contact Steve Skojec. This session will be recorded.
Vici Koster-Lenhardt and Tricia SpayerCommunity Affairs Committee Co-Chairs
Lots of questions, I know. :)
Tricia set up the event in the All Community Leaders group. I can probably set it up as an event here as well, but it will be duplication. (Not sure there's any way to have an event display in multiple locations.) I'll give it a shot. After all, we are in perpetual beta.
It's not appearing in my list of Events anywhere. I have to go into a group to view it. I hadn't seen the posting in the other group. I also received this as an email. Definitely getting the message out. ;) Tricia added it as a discussion. You added it as an announcement, which seems technically more correct. I thought perhaps an announcement with a date would become an event automatically. Your formatting is better than Tricia. Did you do something or is the editor in Announcements prettier than Discussions?
I would like things with dates to be under events. You might forget which group announced something.
Steve S.? Are you here? Know anything about scheduling events from announcements?
The WK Kellogg template is at http://bit.ly/loeWRi
This is great info, Ben. Thanks for sharing!
Using Google Docs (or Dropbox) is a great idea. It seems a shame that our new site for collaboration is not able to provide us with a way to share docs. I hope there is a way - a Joomla! module, for example - that we can use to keep things together. (Nothing against G.D. - just the principle.)
I've placed the plan in Google Docs and provided access to it for both of you. Let me know if you're able to access it.
webmaster AT stc-carolina DOT org
How about ways to accurately measure the success (or failure) of a plan?
Overall success/failure, or specific parts of the plan? Some of it's fairly straightforward--number of Twitter followers, LinkedIn group members, attendees at meetings. Another way to measure is to ask attendees where they heard about the meeting, etc.
Let's hear from some of the group members...