Strategic Goals

STC's strategic goals guide the organization's leadership as they decide where to direct the energy and resources of both member volunteers and staff over the next two to three years.

STC values its members and its communities, and seeks to advance the profession by continually improving our core strengths of education and social-media networking.

Each task listed below is part of an action plan that identifies specific work items, timelines, and people (volunteers and STC staff) responsible for bringing the task to completion.

The Board of Directors will continuously evaluate and monitor these outlined strategic goals to ensure that they remain relevant and targeted.

Promote STC as a global leader in technical communication: 

  •  Develop, market, and deliver high-quality programs and services to meet the current and emerging needs of technical communicators.
  •  Increase STC’s overall customer and member base by providing the most robust professional and educational resources available to technical communicators.  
  •  Identify, develop, equip, and recognize volunteer leaders, thereby contributing to their professional development.  

Communicate the value of technical communication: 

  •  Work with government and standards organizations to increase awareness and provide an accurate perception of technical communication.
  •  Promote the value and stature of technical communicators to employers and consumers.  
  • Aggregate, analyze, and publish data on the contributions made by technical communicators

Improve the practice of technical communication:

  • Meet the informational needs of members and the profession through Society publications.
  • Deliver high-quality programs that provide professional growth and skill development opportunities for technical communicators at all levels of experience.
  • Promote the value of certification and the CPTC certification program.
  • Foster constructive working relationships between industry and the academic community to implement high-value education programs for future communicators.
  • Contribute to international standards that positively impact the profession.
  • Leverage social-media networking and digital technologies to support member collaborations and professional development.

Establish and expand strategic partnerships:

  • Facilitate academic-industry partnerships to achieve shared goals.
  • Identify related organizations and explore potential synergies.
  • Pursue shared methods to add educational value and demonstrate the value of professional memberships.
  • Seek shared recognition of and research on best practices and programs.

Define the profession of technical communication:

  • Identify and promote the skills and aptitudes that are associated with successful technical communicators.
  • Recognize competence in technical communication through certification.
  • Recognize outstanding achievement in technical communication practice through recognition programs.
  • Define and promote ethical standards for the profession.
  • Establish a body of knowledge for the profession.